About Us

Welcome to The Ascent Store - your gateway to beautiful, high quality and organic frankincense from the mountains of Oman

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Our Story

Using frankincense has been a tradition in our family for generations and we've been sharing frankincense with friends and relatives for decades. As a family spread across the Sultanate of Oman and the United Kingdom, we saw an opportunity to share the enchanting and uplifting resin that is Hojari Frankincense to global markets, connecting East to West.

We are passionate about Omani hojari frankincense, not only for its fragrant scent, but also the spiritual, therapeutic and medicinal properties that it holds. The use of frankincense has deep routed ancient and biblical traditions with the merits of this resin continuing from over thousands of years to its uses today. 

In 2024 we set out on a mission to share the benefits of frankincense use with a wider audience and hence established The Ascent Store with the goal of delivering high quality, ethical and competitively priced frankincense to our customers.

With one arm of our family based in Oman, we are able to source the best quality frankincense from the mountains of Dhofar in southern Oman direct from sustainable farms. This helps us ensure our frankincense grades adheres to the highest quality, ethical standards whilst ensuring competitive prices. Our Hojari Frankincense is sourced directly from Jabal Samhan, Dhofar, Oman. The high grade options we provide can be used for incense burning, chewing or mixing with water.

We are excited for this chapter of our journey and look forward to working with new customers and building our wholesale and retail network, delivering high quality frankincense and rolling out other products. Follow our channels and sign up to our mailing list to stay updated.